Julianna Topper's Blog

I chose to review a brief created by Valentine Coget for Quaker. Image I was drawn to this brief as this is the format I choose to use whenever I have created briefs in the past. I really like the color choices. I like that the blue chosen was not the same as the dark blue in the logo, but rather a lighter color. This allows the viewer to understand that the product is by Quaker but is something new. I also like the differing colors per section (switching on and off from dark gray to the light blue) helps create more cohesion and separation between each section. I also appreciate how the white font color is mostly used as the body copy, except for in the “Guidelines” sections. Again with the colors, I like that the icon is a different color from the title. I think sectioning off each specific topic with clean lines with an asymmetrical layout helps the reader's eyes flow through the sections very clearly. The icons and larger font give the readers a clear idea on what each section ...

My creative process involves sitting down with an idea and thinking about what I currently know, what I need to learn and research, and my current ideas on the project (i.e. color scheme, value statements, emotions, etc.). When I see my visions and ideas come to life, I feel more inspired to branch out with my creative skills and come up with new ideas for further projects.  To better explain my creative process, the following is my creative process laid out for my campaign project in COMSTRAT 381—Media Strategies & Techniques for Advertising—where we are currently working on our campaigns. My campaign is focused on a project I am working on as a student ambassador, a program connecting Strategic Communication with Marketing and Hospitality Business Management. When I first came up with this idea, I was picturing Edward R. Murrow and Scott Carson shaking hands as if to identify the connection and relationship between the colleges.  This project is slightly different from o...