Blog Post #1: Analyzing Communications
In this post, I will be analyzing the People Magazine special edition issue on the Barbie movie. This magazine was created in the summer of 2023 when the movie aired on the big screen. PHOTO: Warner Bros. via ( People ) In June or July of 2023, I saw this magazine in my local Target and was so excited, I needed to purchase it. Upon reading the magazine, I learned so much more about the doll, the movie, and the history of Barbie. Throughout this magazine the stars and supporting cast of the movie highlight their experience in filming this movie (Adato & Warner, 2023). Besides the creators of the movie and People Magazine , I believe many other important figures such as account planner and media planners were involved in the creation of this special edition issue. Both of these roles are influential pieces to creating effective brand communication. Account planner "put consumers at the center of the communications process" (Krocket, 2013, p. 6). And,...